Southland Equity Partners, LLC. (Roswell)

Southland Equity Partners, LLC. is a large advisory firm based in Roswell. It manages $207.25 million of regulatory assets for 1,625 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of California, Florida, Georgia, and 8 other states.

Southland Equity Partners provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and consulting services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Southland Equity Partners: assets under management

The assets under management (AUM) of Southland Equity Partners, LLC. is $207.25 million. The firm's AUM has grown by 347% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $181.48 million in discretionary accounts and $25.77 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $121.07 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $204.55 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 46% of the total AUM. The second-largest asset type is exchange traded securities, which make up 29% of the firm’s portfolio. Investments in non-exchange traded securities form 17% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Southland Equity Partners, LLC. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Southland Equity Partners serves?

The only and largest group of clients of Southland Equity Partners is individuals with 1,623 clients and $200.44 million of assets under management. Among the 12 most similar advisory firms, Southland Equity Partners has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $200.44 million for 1,623 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Southland Equity Partners doesn't advise any private funds.

Careers at Southland Equity Partners, LLC.

The company employs 20 people that are either part- or full-time employees. 80 percent of the employees work as investment advisers or researchers. 20 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Eric David Antrobius	Managing member	1 Jun 2010	75% - 100%	2421567
Matthew Mcmaster Gaude	Chief compliance officer	1 Nov 2010	Other	2626786
Peter Krussel	Chief compliance officer	1 Mar 2011	Other	2534106

Based in Roswell

The principal office where Southland Equity Partners, LLC. performs its advisory services is located at 4970 Fairhaven Way, Roswell, GA 30075, which is also the mailing address of the firm. An additional office of the firm is in Hudson, OH. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 770.998.5879 or by fax 770.992.2190. The normal business hours are 9:00am - 4:30pm on Monday - Friday.