Holland Advisory Services, Inc. (Ormond Beach)

Name: Holland Advisory Services, Inc.
Address: 700 West Granada Boulevard, Ormond Beach, FL, 32174
Telephone: 386-671-7526

Holland Advisory Services, Inc. is a large advisory firm based in Ormond Beach. It manages $136.73 million of regulatory assets for 881 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Florida, Georgia, Nebraska, New Hampshire, and Texas.

Holland Advisory Services provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Holland Advisory Services: assets under management

The assets under management (AUM) of Holland Advisory Services, Inc. is $136.73 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 222% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $136.73 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $155.2 thousand each.

Holland Advisory Services has custody of $10.89 million in cash and securities for 26 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 52% of the total AUM. The second-largest asset type is investment and business development companies, which make up 40% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Holland Advisory Services, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Kalon Mark Hoard serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Kalon Mark Hoard is individuals with 465 clients and $90.05 million of assets under management. Among the 11 most similar advisory firms, Holland Advisory Services has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $136.73 million for 490 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Holland Advisory Services doesn't advise any private funds.

Careers at Holland Advisory Services, Inc.

The company employs 10 people that are either part- or full-time employees. 70 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Kalon Mark Hoard has been acting as President since 1 Sep 2011. Erika Johnelle Barger joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Dean Holland	Ceo	1 Jul 1997	Other	2612007
Kalon Mark Hoard	Chief compliance officer	1 Nov 2006	Other	4182008
Holland Financial Inc.	Owner	1 Jan 2010	75% - 100%	90-0532541
Beth Watts Dominguez	President	1 Jan 2010	Other	4089690
Kalon Mark Hoard	President	1 Sep 2011	Other	4182008
Kalon Mark Hoard	Chief compliance officer	1 Aug 2016	Other	4182008
Erika Johnelle Barger	Chief compliance officer	1 Mar 2018	Other	6927347

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
David Dean Holland	Owner	1 Jan 2010	75% - 100%	2612007

Based in Ormond Beach

The principal office where Holland Advisory Services, Inc. performs its advisory services is located at 700 West Granada Boulevard, Ormond Beach, FL 32174, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 386-671-7526 or by fax 386-671-7026. The normal business hours are 8:30am to 4:30pm on Monday - Friday. You can find more information about the New York firm at planstronger.com.