Larson Financial Group, LLC (Chesterfield)

Name: Larson Financial Group, LLC
Address: 14567 North Outer 40, Chesterfield, MO, 63017
Telephone: 866.569.2450

Larson Financial Group, LLC is a large advisory firm based in Chesterfield. It manages $1.11 billion of regulatory assets for 16,114 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.

Larson Financial Group provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, publication of newsletters, and educational seminars and workshops. It prepares financial plans for approximately 1,500 clients. On top of advisory services, the firm doesn't engage in other business activities.

Larson Financial Group: assets under management

The assets under management (AUM) of Larson Financial Group, LLC is $1.11 billion. The firm's AUM has grown by 1769% since the beginning of its operation, and $44.48 million of the total AUM is attributable to clients outside of the United States.

The firm manages $847.31 million in discretionary accounts and $264.61 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $60.35 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $127.59 thousand.

Larson Financial Group has custody of $344.11 million in cash and securities for 4,483 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 52% of the total AUM. The second-largest asset type is exchange traded securities, which make up 31% of the firm’s portfolio. Investments in other assets form 15% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Larson Financial Group, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Sang Lee serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Sang Lee is individuals with 3,211 clients and $567.48 million of assets under management. Among the 9 most similar advisory firms, Larson Financial Group has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $1.11 billion for 3,542 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 4% of the firm’s clients are foreign persons or businesses.

Larson Financial Group doesn't advise any private funds.

Careers at Larson Financial Group, LLC

The company employs 135 people that are either part- or full-time employees. 27 percent of the employees work as investment advisers or researchers. 41 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Sang Lee has been acting as President since 1 Jun 2016. Randy Scott Miller joined the executive team most recently as the Interim Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Paul Douglas Larson	President / managing member	1 May 2006	Other	4422245
Jaret Dalin Perryman	Cfo/cco	1 Dec 2009	Other	3034594
Kristina Dawn Millenbine	Coo	1 Jan 2011	Other	4479570
Llc Larson Financial Holdings	Owner	1 Dec 2011	75% - 100%	45-3952183
Gregory J Standeford	Clo	1 Jan 2013	Other	6145899
Daniel Sean Gilligan	Cco	1 Aug 2013	Other	2753792
Richard Earl Nolle	Chief technology officer	1 Sep 2015	Other	6564361
Thomas Scott Martin	Chief executive officer	1 Dec 2015	Other	4532988
Michael Wayne Stalka	Cco / director of corporate operations	1 Dec 2015	Other	4797565
Edward George Ramsey	Chief operating officer	1 Jun 2016	Other	6688858
Sang Lee	President	1 Jun 2016	Other	6621129
Jay Wilson Haas	Chief compliance officer	1 Jul 2016	Other	4123504
Paul Douglas Larson	Ceo	1 Jul 2017	Other	4422245
Steven Mark Cervantes	Chief compliance officer	1 Dec 2017	Other	3150234
Randy Scott Miller	Interim chief compliance officer	1 Oct 2018	Other	4798775

Indirect Owners

The SEC currently registers 5 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Paul Douglas Larson	Managing member	1 Dec 2011	75% - 100%	4422245
Thomas Scott Martin	Member	1 Dec 2011	Other	4532988
Jeffrey Scott Larson	Member	1 Dec 2011	Other	4836889
Timothy Scott Beldner	Managing member	1 Jul 2015	Other	5309491
Jacob John Whipp	Managing member	1 Jul 2015	Other	5582707

Based in Chesterfield

The principal office where Larson Financial Group, LLC performs its advisory services is located at 14567 North Outer 40, Chesterfield, MO 63017, which is also the mailing address of the firm. An additional office of the firm is in Lakeland, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 866.569.2450 or by fax 314.787.7433. The normal business hours are 8:00 a.m. to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at larsonfinancial.com.