Princor Financial Services Corporation (Des Moines)


Princor Financial Services Corporation is a large advisory firm based in Des Moines. It manages $1.62 billion of regulatory assets for 15,486 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.

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Princor Financial Services Corporation provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Princor Financial Services Corporation: assets under management

The assets under management (AUM) of Princor Financial Services Corporation is $1.62 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 5909% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $1.62 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $104.77 thousand each.
Princor Financial Services Corporation has custody of $4.48 billion in cash and securities for 23,031 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Princor Financial Services Corporation for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Princor Financial Services Corporation

Nora Mary Everett has been acting as President since 1 Jun 2008. Traci Lea Weldon joined the executive team most recently as the Senior Vice President.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Joyce Nixson Hoffman Vice president 1 Apr 1987 Other 1859610
Arthur Siglin Filean Vice president 1 Jan 1991 Other 207486
Paul Norman Germain Vice president 1 Nov 1991 Other 1351422
John Randall Lepley Senior vice president, marketing 1 Jan 1993 Other 1109828
Kyle Russell Selberg Vice president 1 May 1996 Other 1037140
Craig L Bassett Treasurer 1 Oct 1996 Other 2838538
Craig Lawrence Bassett Treasurer 1 Oct 1996 Other 2838538
Thomas John Graf Senior vice president 1 Jan 1997 Other 2872533
Dennis Paul Francis Senior vice president 1 Jan 1998 Other xxx-xx-xxxx
Ralph Craig Eucher President 1 Feb 1999 Other 3201652
Michael Jon Beer Senior vice president & coo 1 Mar 1999 Other 2007424
Julie Marie Lawler Johnson Vice president - capital market 1 Apr 1999 Other xxx-xx-xxxx
Michael Dennis Roughton Vice president & senior securities counsel 1 Jun 1999 Other 2136236
Ellen Z Lamale Senior vice president, chief actuary 1 Jun 1999 Other 3150855
Ernest Harold Gillum Vice president compliance & product development 1 Jan 2000 Other 1405682
John Barry Griswell Ceo & president 1 Jan 2000 Other 872493
John E Aschenbrenner Executive vice president 1 Jan 2000 Other 3150867
Minoo Serajispellerberg Assistant vice president & compliance officer 1 Jan 2000 Other 2756308
Richard L Prey Executive vice president 1 Jan 2000 Other 3150891
David James Drury Chairman 1 Jan 2000 Other 2068130
Ronald Danilson Executive vice president & chief operating officer 1 Jun 2000 Other 4256092
Karen Elizabeth Shaff Director 1 Sep 2000 Other xxx-xx-xxxx
Michael Thomas Daley Director 1 Sep 2000 Other xxx-xx-xxxx
Kirk Lloyd Tibbetts Senior vice president & cfo 1 Sep 2000 Other 4277468
David James Brown Vice president 1 Sep 2000 Other 3161920
Tracy Wayne Bollin Controller, finance & operations principal 1 Jan 2001 Other 2570272
Larry Donald Zimpleman Director 1 Jun 2001 Other 2583691
Inc. Principal Financial Services Owner 1 Oct 2001 75% - 100% 42-1476367
Michael Jon Beer Chief operating officer 1 Oct 2001 Other xxx-xx-xxxx
Marty Ray Richardson Senior registered options principal 1 Dec 2001 Other 2529533
Joseph Charles Godfrey Compliance registered options principal 1 Dec 2001 Other 3074998
Kirk Lloyd Tibbetts Senior vp, cfo, & controller, financial & operations 1 Mar 2002 Other 4277468
Carole Lynn Hunt Compliance registered options principal 1 Aug 2002 Other 4327363
Kyle Russell Selberg Vp - marketing 1 Jan 2003 Other 1037140
Minoo Serajispellerberg Compliance director 1 Mar 2003 Other 2756308
Minoo Seraji Spellerberg Chief compliance officer 1 Mar 2003 Other 2756308
Jill R Brown Chief financial officer 1 Jul 2003 Other 4627720
David James Brown Senior vice president 1 Feb 2004 Other 3161920
Minoo Seraji Spellerberg Chief compliance officer 1 Oct 2004 Other 2756308
Jill R Brown Senior vice president and chief financial officer 1 Mar 2006 Other 4627720
Bret James Bussanmas Vp - marketing 1 Aug 2006 Other 2659372
Larry Donald Zimpleman Chairman 1 Jul 2007 Other 2583691
Traci Lea Weldon Vice president/chief compliance officer 1 Aug 2007 Other 2203819
David Linn Reichart Senior vice president 1 Aug 2007 Other 3188421
Nora Mary Everett Director/chief executive officer 1 Jun 2008 Other 5511200
Michael Jon Beer Executive vice president and chief operating officer 1 Jul 2008 Other 2007424
Tracy Wayne Bollin Chief financial officer 1 Jul 2010 Other 2570272
Nicholas Michael Cecere Director/senior vice president 1 Jul 2011 Other 1513551
Gregory Bernard Elming Director 1 Jan 2013 Other 1896297
John W Wetherell Private funds chief compliance officer 1 Dec 2013 Other 4550232
Karen Elizabeth Shaff Executive vice president/general counsel/secretary 1 Jan 2014 Other 4343508
Kara Marie Hoogensen President/chair 1 Feb 2015 Other 2782240
Julie Sinn Leclere Senior vice president/managing director 1 Mar 2015 Other 2641189
Deanna Strablesoethout Director 1 Apr 2015 Other 6467090
Jeffrey Alan Van Baale Chief information officer 1 Apr 2015 Other 6476362
Scott Allen Christensen Chief financial officer 1 Jun 2015 Other 6462933
Traci Lea Weldon Senior vice president 1 Oct 2015 Other 2203819
Jennifer A R Litchfield Vice president/chief compliance officer 1 Oct 2015 Other 5209574
Curtis Brian Hollebrands Chief aml officer 1 Oct 2015 Other 2353172

Indirect Owners

The SEC currently registers 4 indirect owners.

Name Entity Date acquired Ownership Employer ID
Principal Mutual Holding Company Owner 1 Jul 1998 75% - 100% 42-1476365
Principal Financial Group Inc Owner 1 Jul 1998 75% - 100% 42-1476366
Principal Financial Services Inc Owner 1 Apr 1999 75% - 100% 42-1476367
Principal Financial Group Inc. Owner 1 Oct 2001 75% - 100% 42-1476366

Based in Des Moines

The principal office where Princor Financial Services Corporation performs its advisory services is located at 655 9 Th Street, Des Moines, IA 50309 The mailing address of the firm is 711 High Street, Des Moines, IA 50392 0200. An additional office of the firm is in Fresno, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 888-774-6267 or by fax 515-235-9235. The normal business hours are 8:00 - 5:00 on Monday - Friday. You can find more information about the New York firm at principal.com.