Bernardo Wealth Planning, LLC (Harleysville)

Name: Bernardo Wealth Planning, LLC
Address: 464 Main Street, Harleysville, PA, 19438
Telephone: 267-500-1080

Bernardo Wealth Planning, LLC is a large advisory firm based in Harleysville. It manages $348.76 million of regulatory assets for 1,774 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Delaware, Florida, Maryland, and 6 other states.

Bernardo Wealth Planning provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Bernardo Wealth Planning: assets under management

The assets under management (AUM) of Bernardo Wealth Planning, LLC is $348.76 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 113% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $348.76 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $196.6 thousand each.

Bernardo Wealth Planning has custody of $8.05 million in cash and securities for 8 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 63% of the total AUM. The second-largest asset type is exchange traded securities, which make up 24% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bernardo Wealth Planning, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Bernardo Wealth Planning serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Bernardo Wealth Planning is high net worth individuals with 138 clients and $235.3 million of assets under management. Among the 8 most similar advisory firms, Bernardo Wealth Planning has the 3rd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $341.71 million for 622 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Bernardo Wealth Planning also advises several private funds. Namely, one other private fund. The minimum investment commitment required of non-related persons is $100,000 for each fund.

Careers at Bernardo Wealth Planning, LLC

The company employs 11 people that are either part- or full-time employees. 82 percent of the employees work as investment advisers or researchers. 9 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Anthony Bernardo	Partner, cfo	1 May 2017	25% - 50%	19824
Nicholas Anthony Bernardo	Managing partner	1 May 2017	25% - 50%	5246863
Rose Alyssa Bernardo	Partner	1 May 2017	Other	4886286
William John Roth	Partner, cco	1 May 2017	Other	4315166
Matthew Ryan Rittenhouse	Chief compliance officer	1 Apr 2019	Other	4550077

Based in Harleysville

The principal office where Bernardo Wealth Planning, LLC performs its advisory services is located at 464 Main Street, Harleysville, PA 19438, which is also the mailing address of the firm. An additional office of the firm is in Scranton, PA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 267-500-1080. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at bernardowealthplanning.com/.