True Link Financial Advisors LLC (San Francisco)

Name: True Link Financial Advisors LLC
Address: 315 Montgomery Street, 10 Th Fl, San Francisco, CA, 94104
Telephone: 866-984-8576

True Link Financial Advisors LLC is a large advisory firm based in San Francisco. It manages $105.2 million of regulatory assets for 34 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of Arizona, California, Colorado, and 3 other states.

True Link Financial Advisors provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and pooled special needs trusts. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

True Link Financial Advisors: assets under management

The assets under management (AUM) of True Link Financial Advisors LLC is $105.2 million. The firm's AUM has grown by 1% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $30.8 million in discretionary accounts and $74.4 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $7.7 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $2.48 million.

Investments

The firm invests in exchange traded securities the most. They account for 64% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 19% of the firm’s portfolio. Investments in investment grade corporate bonds form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay True Link Financial Advisors LLC for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients True Link Financial Advisors serves?

The only and largest group of clients of True Link Financial Advisors is individuals with 24 clients and $6 million of assets under management. Among the 11 most similar advisory firms, True Link Financial Advisors has the 6th highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $6 million for 24 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

True Link Financial Advisors doesn't advise any private funds.

Careers at True Link Financial Advisors LLC

The company employs 11 people that are either part- or full-time employees. 27 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
True Link Financial Inc	Managing member	1 Oct 2015	75% - 100%	46-2080640
Claire Mcdonnell	Cco	1 Oct 2015	Other	6573532
Claire Christie Mcdonnell	Cco	1 Oct 2015	Other	6573532
George Edward Guerrero	Principal/cio	1 Feb 2016	Other	2606342
Carol A Aguada Hallberg	Cco	1 Jul 2018	Other	2888533
Heather Hagerman	Cco	1 Jun 2019	Other	7134913

Indirect Owners

The SEC currently registers 3 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Kai Heimer Stinchcombe	Shareholder	1 Feb 2013	25% - 50%	6573531
Claire Christie Mcdonnell	Shareholder	1 Feb 2013	25% - 50%	6573532
Kai Stinchcombe	Shareholder	1 Feb 2013	25% - 50%	6573531

Based in San Francisco

The principal office where True Link Financial Advisors LLC performs its advisory services is located at 315 Montgomery Street, 10 Th Fl, San Francisco, CA 94104 The mailing address of the firm is Po Box 581, San Francisco, CA 94104. An additional office of the firm is in Golden, CO. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 866-984-8576. The normal business hours are appointment only on Monday - Friday. You can find more information about the New York firm at linkedin.com/in/geg207/ and its LinkedIn profile.