First Personal Financial Services Inc (Charlotte)

Name: First Personal Financial Services Inc
Address: 521 E. Morehead St, Charlotte, NC, 28202 2619
Telephone: 980-585-3390

First Personal Financial Services Inc is a large advisory firm based in Charlotte. It manages $474 million of regulatory assets for 303 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Florida, Maryland, New Hampshire, and 3 other states.

First Personal Financial Services provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

First Personal Financial Services: assets under management

The assets under management (AUM) of First Personal Financial Services Inc is $474 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 387% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $474 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.56 million each.

Investments

The firm invests in exchange traded securities the most. They account for 53% of the total AUM. The second-largest asset type is investment and business development companies, which make up 24% of the firm’s portfolio. Investments in state and local bonds form 11% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay First Personal Financial Services Inc for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Mary Appleton Cosby Rinehart serves?

The only and largest group of clients of Mary Appleton Cosby Rinehart is high net worth individuals with 303 clients and $474 million of assets under management. Among the 5 most similar advisory firms, First Personal Financial Services has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $474 million for 303 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

First Personal Financial Services doesn't advise any private funds.

Careers at First Personal Financial Services Inc

The company employs 9 people that are either part- or full-time employees. 89 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

First Personal Financial Services Inc is owned by Mary Rinehart. Mary Appleton Cosby Rinehart has been acting as President since 1 Nov 2015. Leah Robertson Maybry joined the executive team most recently as the Director Of Tax & Family Office Services.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mary Rinehart	Owner	1 Jun 1993	75% - 100%	2618229
Mary Appleton Cosby Rinehart	Owner/chief investment officer	1 Jun 1993	75% - 100%	2618229
William Eric Clark	Chief compliance officer	1 Oct 2004	Other	4853066
William Eric Clark	Owner/chief compliance officer	1 Oct 2006	Other	4853066
Deborah Rinehart Clark	Minority owner/shareholder	1 Jan 2013	Other	6175848
Sandra Bradley Carlson	Chief compliance officer	1 May 2013	Other	4507978
Daniele Marie Donahoe	President and chief investment officer	1 Jan 2014	25% - 50%	2675613
Mary Appleton Cosby Rinehart	Owner/chairman	1 Nov 2015	25% - 50%	2618229
Daniele Marie Donahoe	Ceo and chief investment officer	1 Nov 2015	50% - 75%	2675613
Sandra Bradley Carlson	President & chief compliance officer	1 Nov 2015	Other	4507978
Leah Robertson Maybry	Director of tax & family office services	1 Jun 2018	Other	6588364
Michael Elliot Van Ness	Director of research & chief compliance officer	1 Jun 2018	Other	5578936

Based in Charlotte

The principal office where First Personal Financial Services Inc performs its advisory services is located at 521 E. Morehead St, Charlotte, NC 28202 2619, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 980-585-3390 or by fax 980-265-1274. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at rinehartassociates.com.