Sensible Money, LLC (Scottsdale)

Name: Sensible Money, LLC
Address: 4200 N Marshall Way, Scottsdale, AZ, 85251
Telephone: 480-719-7290

Sensible Money, LLC is a large advisory firm based in Scottsdale. It manages $174.97 million of regulatory assets for 612 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Arizona, California, Connecticut, and 8 other states.

Sensible Money provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Sensible Money: assets under management

The assets under management (AUM) of Sensible Money, LLC is $174.97 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 51% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $174.97 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $285.89 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 62% of the total AUM. The second-largest asset type is government bonds, which make up 14% of the firm’s portfolio. Investments in cash and cash equivalents form 11% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Sensible Money, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Sensible Money serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Sensible Money is high net worth individuals with 82 clients and $148.77 million of assets under management. Among the 7 most similar advisory firms, Sensible Money has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $174.97 million for 154 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Sensible Money doesn't advise any private funds.

Careers at Sensible Money, LLC

The company employs 9 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Dana Marie Anspach	Managing member/chief compliance officer	1 Jul 2011	75% - 100%	2585909

Based in Scottsdale

The principal office where Sensible Money, LLC performs its advisory services is located at 4200 N Marshall Way, Scottsdale, AZ 85251, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 480-719-7290 or by fax 480-323-2392. The normal business hours are 9:00-5:00 on Monday - Friday. You can find more information about the New York firm at facebook.com/sensiblemoneyus/.