Herrmann & Cooke, Inc. (Danville)

Name: Herrmann & Cooke, Inc.
Address: 370 Diablo Road, Danville, CA, 94526 3438
Telephone: 925-831-0200

Herrmann & Cooke, Inc. is a large advisory firm based in Danville. It manages $338.47 million of regulatory assets for 1,358 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Arizona, California, Nevada, and 3 other states.

Herrmann & Cooke provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and educational seminars and workshops. It prepares financial plans for more than 499 clients. On top of advisory services, the firm doesn't engage in other business activities.

Herrmann & Cooke: assets under management

The assets under management (AUM) of Herrmann & Cooke, Inc. is $338.47 million. The firm's AUM has grown by 20% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $336.34 million in discretionary accounts and $2.13 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $248.96 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $304.65 thousand.

Herrmann & Cooke has custody of $264.46 million in cash and securities for 367 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 94% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 4% of the firm’s portfolio. Investments in exchange traded securities form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Herrmann & Cooke, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Herrmann & Cooke serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Herrmann & Cooke is high net worth individuals with 107 clients and $197.25 million of assets under management. Among the 7 most similar advisory firms, Herrmann & Cooke has the 2nd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $338.47 million for 543 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Herrmann & Cooke doesn't advise any private funds.

Careers at Herrmann & Cooke, Inc.

The company employs 8 people that are either part- or full-time employees. 63 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Paul Herrmann	Ceo & chief compliance officer, trustee of the herrmann family trust	1 Mar 1986	50% - 75%	1140606
Brenda Joy Herrmann	Cfo, trustee of the herrmann family trust	1 Mar 1986	50% - 75%	4391539
Herrmann Family Trust	Direct owner	1 Mar 1986	50% - 75%	xxx-xx-xxxx
Cooke Family Trust	Direct owner	1 Oct 2006	50% - 75%	xxx-xx-xxxx
Kimberly Marie Cooke	Trustee of the cooke family trust	1 Oct 2006	50% - 75%	6317007
Jason Michael Cooke	President, trustee of the cooke family trust	1 Oct 2010	50% - 75%	2835024

Based in Danville

The principal office where Herrmann & Cooke, Inc. performs its advisory services is located at 370 Diablo Road, Danville, CA 94526 3438, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 925-831-0200 or by fax 925-831-8957. The normal business hours are 8:30 a.m.-5:00 p.m. on Monday - Friday. You can find more information about the New York firm at herrmannfinancial.com.