Barber Financial Group (Lenexa)

Name: Barber Financial Group
Address: 13550 W 95 Th St, Lenexa, KS, 66215
Telephone: 913-393-1000

Barber Financial Group is a large advisory firm based in Lenexa. It manages $1.13 billion of regulatory assets for 2,237 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Arizona, Arkansas, California, and 18 other states.

Barber Financial Group provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for approximately 1,500 clients. On top of advisory services, the firm doesn't engage in other business activities.

Barber Financial Group: assets under management

The assets under management (AUM) of Barber Financial Group is $1.13 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 4034% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $1.13 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $504.44 thousand each.

Barber Financial Group has custody of $5.44 million in cash and securities for 23 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 63% of the total AUM. The second-largest asset type is exchange traded securities, which make up 13% of the firm’s portfolio. Investments in state and local bonds form 13% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Barber Financial Group for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Barber Financial Group serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Barber Financial Group is individuals with 1,918 clients and $616.09 million of assets under management. Among the 8 most similar advisory firms, Barber Financial Group has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $1.13 billion for 2,237 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Barber Financial Group doesn't advise any private funds.

Careers at Barber Financial Group

The company employs 44 people that are either part- or full-time employees. 36 percent of the employees work as investment advisers or researchers. 13 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Kimberly Sue Barber	Secretary	1 Nov 1999	Other	2992091
Frank Dean Barber	President, chief compliance officer	1 Nov 1999	Other	1738443
Dean Barber	President, chief compliance officer	1 Nov 1999	50% - 75%	4535518
Inc Barber Holdings	Shareholder	1 Jan 2011	75% - 100%	27-4417552
Thomas Dean Clough	President, chief compliance officer	1 Jan 2016	Other	1902052
Bruce Taylor Godke	Partner	1 Jan 2018	Other	1733673
Eric John Sheerin	Partner	1 Jan 2018	Other	4786798
Michael Shane Barber	Partner	1 Jan 2018	Other	5028934
Joann Huber	Partner	1 Jan 2018	Other	5869343

Indirect Owners

The SEC currently registers 3 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Frank Dean Barber	President	1 Jan 2011	50% - 75%	1738443
Kimberly Sue Barber	Secretary	1 Jan 2011	50% - 75%	2992091
Frank Dean Barber	Shareholder	1 Jan 2014	75% - 100%	1738443

Based in Lenexa

The principal office where Barber Financial Group performs its advisory services is located at 13550 W 95 Th St, Lenexa, KS 66215, which is also the mailing address of the firm. An additional office of the firm is in Kansas City, MO. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 913-393-1000 or by fax 913-825-5951. The normal business hours are 8 am to 5 pm on Monday - Friday. You can find more information about the New York firm at barberfinancialgroup.com.