Willingdon Wealth Management LLC (Huntersville)


Willingdon Wealth Management LLC is a large advisory firm based in Huntersville. It manages $643.44 million of regulatory assets for 2,028 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of Arizona, California, Connecticut, and 19 other states.

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Willingdon Wealth Management provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and general consulting. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Willingdon Wealth Management: assets under management

The assets under management (AUM) of Willingdon Wealth Management LLC is $643.44 million. The firm's AUM has grown by 140% since the beginning of its operation, and $1.34 million of the total AUM is attributable to clients outside of the United States.


The firm manages $638.41 million in discretionary accounts and $5.03 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $315.58 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.01 million.
Willingdon Wealth Management has custody of $185.12 million in cash and securities for 131 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 51% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 22% of the firm’s portfolio. Investments in investment and business development companies form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Willingdon Wealth Management LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Willingdon Wealth Management serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Willingdon Wealth Management is high net worth individuals with 146 clients and $294.56 million of assets under management. Among the 8 most similar advisory firms, Willingdon Wealth Management has the 4th highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $604.46 million for 843 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Willingdon Wealth Management doesn't advise any private funds.

Careers at Willingdon Wealth Management LLC

The company employs 18 people that are either part- or full-time employees. 83 percent of the employees work as investment advisers or researchers. 15 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Lewis Michael Kayes President, chief compliance officer 1 Nov 2003 Other 2955249
Theodore Ellis Ake Vice president 1 Jun 2012 Other 1715634
Thomas Michael Searson Shareholder 1 Jan 2015 Other 4915647
Inc. Willingdon Holdings Managing member 1 Nov 2015 75% - 100% 47-5620822
Hamilton Chace Davis Member 1 Jan 2017 Other 2179050
Mary Lynn Kayes Chief compliance officer 1 Feb 2017 Other 6760963

Indirect Owners

The SEC currently registers 1 indirect owner.

Name Entity Date acquired Ownership Employer ID
Lewis Michael Kayes President and shareholder 1 Nov 2015 75% - 100% 2955249

Based in Huntersville

The principal office where Willingdon Wealth Management LLC performs its advisory services is located at 13801 Reese Boulevard, Huntersville, NC 28078, which is also the mailing address of the firm. An additional office of the firm is in Youngstown, OH. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 704-659-7810 or by fax 704-766-0592. The normal business hours are 9:00 a.m to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at willingdonwealth.com.