The Planned Approach, Inc. (Kansas City)


The Planned Approach, Inc. is a large advisory firm based in Kansas City. It manages $186.85 million of regulatory assets for 540 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Kansas, Missouri, Nebraska, and Texas.

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The Planned Approach provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

The Planned Approach: assets under management

The assets under management (AUM) of The Planned Approach, Inc. is $186.85 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 70% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $186.85 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $346.01 thousand each.
The Planned Approach has custody of $164.55 million in cash and securities for 119 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 92% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 8% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay The Planned Approach, Inc. for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients The Planned Approach serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of The Planned Approach is high net worth individuals with 82 clients and $168.95 million of assets under management. Among the 7 most similar advisory firms, The Planned Approach has the highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $186.85 million for 120 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

The Planned Approach doesn't advise any private funds.

Careers at The Planned Approach, Inc.

The company employs 5 people that are either part- or full-time employees. 60 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Staci Diann Peterson has served as the Chief Investment Officer since 1 Nov 2015. Kelly Jeanne Hokanson joined the executive team most recently as the Vice President.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Kelly Jeanne Hokanson Vice president 1 Jun 2002 50% - 75% 4221143
Stephanie Lyn Guerin President, chief compliance officer 1 Jun 2002 50% - 75% 2853535
Kelly Jeanne Voitenko Vice president 1 Jun 2002 50% - 75% 4221143
Staci Diann Peterson Chief investment officer 1 Nov 2015 Other 4034515

Based in Kansas City

The principal office where The Planned Approach, Inc. performs its advisory services is located at 420 W 98 Th Street, Suite 1, Kansas City, MO 64114, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 816-941-0098 or by fax 888-505-1522. The normal business hours are 9 a.m. - 5 p.m. on Monday - Friday. You can find more information about the New York firm at financialgoddess.com.