Krasney Financial, LLC (Mendham)


Krasney Financial, LLC is a large advisory firm based in Mendham. It manages $673.86 million of regulatory assets for 1,787 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 37 other states.

Krasney Financial provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Krasney Financial: assets under management

The assets under management (AUM) of Krasney Financial, LLC is $673.86 million. The firm's AUM has grown by 334% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $672.03 million in discretionary accounts and $1.83 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $376.49 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $915.27 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Krasney Financial, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Krasney Financial, LLC

Jonathan Selig Krasney has been acting as President since 1 Nov 1987. Stephen Edwin Tuttle has served as the Chief Investment Officer since 1 May 2007. Laura Squier joined the executive team most recently as the Chief Financial Officer.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Jonathan Selig Krasney President 1 Nov 1987 75% - 100% 275015
Jonathan Selig Krasney Chief compliance officer 1 Jan 2005 75% - 100% 275015
Stephen Edwin Tuttle Chief investment officer 1 May 2007 Other 2191394
Travis Dustin Marks Vp, investments and client relations 1 Nov 2008 Other 5116164
Charles John Emery Chief operations officer and chief financial officer 1 Aug 2010 Other 5919370
Christopher Anthony Cardali Managing director, business development 1 May 2013 Other 2446728
Evgeniy Yurievich Yashin Officer 1 Feb 2014 Other 5704938
Kenneth Matthew Etter Officer 1 Feb 2014 Other 2729389
Jonathan Selig Krasney Chief executive officer & chief compliance officer 1 Jan 2015 25% - 50% 275015
Evgeniy Yurievich Yashin Director of equity research 1 Jan 2015 Other 5704938
Kenneth Matthew Etter Managing director 1 Jan 2015 Other 2729389
Susan Irene Grant Chief compliance officer 1 Jun 2015 Other 1438692
Laura Squier Chief financial officer 1 Sep 2015 Other 6608085

Based in Mendham

The principal office where Krasney Financial, LLC performs its advisory services is located at 5 Cold Hill Road South, Mendham, NJ 07945, which is also the mailing address of the firm. An additional office of the firm is in Estero, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (973) 543-6660 or by fax (973) 543-9033. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at krasneyfinancial.com.