Broadleaf Partners, LLC (Hudson)


Broadleaf Partners, LLC is a large advisory firm based in Hudson. It manages $170.79 million of regulatory assets for 345 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Florida and Ohio.

Broadleaf Partners provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and consulting. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Broadleaf Partners: assets under management

The assets under management (AUM) of Broadleaf Partners, LLC is $170.79 million. The firm's AUM has grown by 182% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $164.35 million in discretionary accounts and $6.45 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $531.87 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $179.1 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 68% of the total AUM. The second-largest asset type is investment and business development companies, which make up 28% of the firm’s portfolio. Investments in cash and cash equivalents form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Broadleaf Partners, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Broadleaf Partners serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Broadleaf Partners is high net worth individuals with 42 clients and $99.65 million of assets under management. Among the 9 most similar advisory firms, Broadleaf Partners has the 4th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $166.12 million for 126 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Broadleaf Partners doesn't advise any private funds.

Careers at Broadleaf Partners, LLC

The company employs 5 people that are either part- or full-time employees. 40 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Douglas Scott Mackay Managing member, ceo, cio & cco 1 Sep 2005 50% - 75% 2154838
William Frank Hoover President & chief operating officer 1 Feb 2009 50% - 75% 2344693
Michael Andrew Czekaj Research analyst and chief compliance officer 1 Feb 2012 Other 5676931

Based in Hudson

The principal office where Broadleaf Partners, LLC performs its advisory services is located at 9 Aurora Street, Suite #5, Hudson, OH 44236, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 330-650-0921 or by fax 330-650-0936. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at broadleafpartners.com.